Differentiated-data for Driving Growth
Community is at the heart of every credit union. To truly empower your members and support their financial journeys, you need advanced tools to uncover insights, build trust, and deliver value. Equifax partners with credit unions to provide robust data, analytics, and fraud solutions designed to drive deeper engagement, enable smarter lending, and reduce risk. From attracting new members and streamlining account openings to managing delinquency and protecting against fraud, we deliver the intelligence you need to accelerate sustainable growth while enhancing the member experience.
Partner with us to:
- Increase member engagement online and reach new audiences with digital targeting and omni-channel marketing.
- Verify identities, provide personalized experiences, make better offers, and reduce fraud.
- Analyze financial behaviors to identify at-risk members and make better decisions with unique and proprietary household economics insights.
- Mitigate risk and approve more members and more offers with more confidence.
- Increase new memberships and expand cross-sell opportunities with solutions that help you adapt to changing member needs.
Case Study: Freedom First Credit Union Growth Strategy
Driving Credit Union Growth
By using WealthComplete®, Freedom First Credit Union identified and engaged prospective high-wealth members and, as a result, they drove an increase in deposits of $31 million dollars.
Solutions Designed for Credit Unions
Solutions Designed for Credit Unions
OneScore
A unified scoring model combining credit and alternative data for better lending decisions.
Financial Durability Measures
Predictive insights to understand members’ financial resilience and reduce delinquency risk.
TargetPoint Intent Scores
Identify and target members ready for specific credit products.
Consumer Income View+
Access estimated income data for confident lending and compliance.
Digital Identity Trust
Help detect synthetic identity fraud and authenticate members securely.
Solutions for Addressing Key Credit Union Challenges
Solutions for Addressing Key Credit Union Challenges
Our solutions are built to tackle your priorities: driving credit union membership growth, streamlining onboarding, optimizing lending processes, managing portfolio risk, and fighting fraud. With Equifax, you get actionable insights and innovative tools that elevate member satisfaction and long-term loyalty.
OneScore
A unified scoring model combining credit and alternative data for better lending decisions.
Financial Durability Measures
Predictive insights to understand members’ financial resilience and reduce delinquency risk.
TargetPoint Intent Scores™
Identify and target members ready for specific credit products.
Consumer IncomeView+
Access estimated income data for confident lending and compliance.
Digital Identity Trust
Help detect synthetic identity fraud and authenticate members securely.
VantageScore
A new standard for credit scoring, incorporating trended credit data and advanced machine learning for deeper risk assessments.
Identify borrowers who are 13% more likely to become current again with Financial Durability Measures.
21% more applicants could be made scoreable with OneScore compared to a traditional credit score alone.
Consumer IncomeView+ is 11% more predictive in its income estimations than the legacy model.
Insights and Resources for Credit Unions
Expand Membership While Delivering a Better Member Experience
Explore All of Our Credit Union Solutions
Related Resources
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Trends & Insights
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